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Subjects > Business & economics > Advertising & promotion > Advertising - psychological aspects

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182 Titles Items per page:  10 | 25 | 50 Showing 1 - 25
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Testimonial Advertising in the American Marketplace: Emulation, Identity, Community

Testimonial Advertising in the American Marketplace: Emulation, Identity, Community

by Marina Moskowitz (Editor), Marlis Schweitzer (Editor)
Hardcover - November 2009
List price: $80.00
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Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman

Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman

by Herbert E. Krugman
Hardcover - September 2008
List price: $62.95
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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

by Erik Du Plessis
Paperback - August 2008
List price: $35.00
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Handbook of Consumer Psychology

Handbook of Consumer Psychology

by Frank R. Kardes, Paul M. Herr (Editor)
Hardcover - April 2008
List price: $99.00
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Hangugin ui Midio Wa Sobi Turendu

Hangugin ui Midio Wa Sobi Turendu

by Un-a Pak, Sok-pong U
Book - January 2008
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Visual Marketing: From Attention to Action

Visual Marketing: From Attention to Action

by Michel Wedel (Editor), Rik Pieters (Editor)
Hardcover - September 2007
List price: $79.95
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The Hidden Persuaders

The Hidden Persuaders

by Vance Packard, Mark Crispin Miller (Introduction by)
Paperback - July 2007
List price: $14.95
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Advertising: New Techniques for Visual Seduction

Advertising: New Techniques for Visual Seduction

by Thomas Rempen (Editor), Uwe Stoklossa
Hardcover - May 2007
List price: $60.00
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Emotions, Advertising and Consumer Choice

Emotions, Advertising and Consumer Choice

by Sverre Christensen, Sverre Riis Christensen, Steen Lundsteen
Paperback - April 2007
List price: $80.00
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Chelovek I Veshch V Zerkale Reklamy

Chelovek I Veshch V Zerkale Reklamy

by L. E. Trushina
Book - January 2007
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One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-famer Reveals the Most Powerful Secret in Business

One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-famer Reveals the Most Powerful Secret in Business

by Phil Dusenberry
Paperback - October 2006
List price: $14.95
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Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer

Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer

by Paul Brown, Alison Davis
Paperback - October 2006
List price: $14.95
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The Marketing Power of Emotion

The Marketing Power of Emotion

by John O'Shaughnessy, Nicholas J. O'Shaughnessy
Hardcover - September 2006
List price: $27.00
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Hangukchok Kwanggo E Taehan Kamjong Panung Yoin Kwa Ku Hyokwa Yongu: TV CF Rul Chungsim uro

Hangukchok Kwanggo E Taehan Kamjong Panung Yoin Kwa Ku Hyokwa Yongu: TV CF Rul Chungsim uro

by Hyo-chang Kim
Paperback - January 2006
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Legal Business Development: A Step by Step Guide

Legal Business Development: A Step by Step Guide

by James Hassett
Book - January 2006
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Rhetorique Des Senteurs

Rhetorique Des Senteurs

by Stephanie Perrouty
Book - January 2006
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Leurres Et Illusions

Leurres Et Illusions

by Pierre-Yves Chereul
Book - January 2006
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Hangukchok Kwanggo E Taehan Kamjong Panung Yoin Kwa Ku Hyokwa Yongu: TV CF Rul Chungsim uro

Hangukchok Kwanggo E Taehan Kamjong Panung Yoin Kwa Ku Hyokwa Yongu: TV CF Rul Chungsim uro

by Hyo-chang Kim
Book - January 2006
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Then We Set His Hair on Fire: Insights And Accidents from a Hall-Of-Fame Career in Advertising

Then We Set His Hair on Fire: Insights And Accidents from a Hall-Of-Fame Career in Advertising

by Phil Dusenberry
Hardcover - September 2005
List price: $24.95
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Applying Social Cognition To Consumer-Focused Strategy

Applying Social Cognition To Consumer-Focused Strategy

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

by Erik Du Plessis
Hardcover - May 2005
List price: $45.00
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Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising

Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising

by Joseph Jaffe
Hardcover - May 2005
List price: $29.95
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Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound

Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound

by Philip Kotler
Hardcover - February 2005
List price: $27.00
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AdverSelling: How to Build Stronger Relationships and Close More Sales by Applying 26 Principles from Successful Advertising Campaigns

AdverSelling: How to Build Stronger Relationships and Close More Sales by Applying 26 Principles from Successful Advertising Campaigns

by James Hassett
Book - January 2005
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Mentaler Kapitalismus: Eine Politische Okonomie Des Geistes

Mentaler Kapitalismus: Eine Politische Okonomie Des Geistes

by Georg Franck
Paperback - January 2005
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182 Titles Items per page:  10 | 25 | 50 Showing 1 - 25
    Pages:   1   2   3   4   5   6   7   8   Next    

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