Business & economics: Marketing / general: Marketing - management Books, A Preface to Marketing Management

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A Preface to Marketing Management

A Preface to Marketing Management

by J. Paul Peter
Paperback - January 2010
List price: $149.10

Marketing

Marketing

by Joseph F. Hair, Carl McDaniel, Charles W. Lamb
Hardcover - January 2010
List price: $211.95

Strategic Marketing: Creating Competitive Advantage

Strategic Marketing: Creating Competitive Advantage

by John Ford, Douglas West, Essam Ibrahim
Paperback - January 2010
List price: $79.95

Marketing Strategy: A Decision-Focused Approach

Marketing Strategy: A Decision-Focused Approach

by Orville C. Walker (Editor)
Paperback - January 2010
List price: $177.50

Strategic Market Management

Strategic Market Management

by David A. Aaker
Paperback - December 2009
List price: $103.70

Cause Related Marketing: Who Cares Wins

Cause Related Marketing: Who Cares Wins

by Sue Adkins
Paperback - November 2009
List price: $49.95

Managing Customer Value

Managing Customer Value

by Dilip Soman, Sara N-marandi
Hardcover - November 2009
List price: $55.00

Marketing for Dummies

Marketing for Dummies

by Alexander Hiam
Paperback - October 2009
List price: $21.99

Managing Customer Value: One Stage at a Time

Managing Customer Value: One Stage at a Time

by Dilip Soman, Sara N-marandi
Book - October 2009

Strategic Marketing Problems: Cases and Comments

Strategic Marketing Problems: Cases and Comments

by Robert A. Peterson, Roger Kerin
Hardcover - August 2009
List price: $186.67

Strategic Marketing Planning

Strategic Marketing Planning

by Colin Gilligan, Richard M. S. Wilson
Paperback - May 2009
List price: $43.95

Six Sigma Marketing: From Cutting Costs to Growing Market Share

Six Sigma Marketing: From Cutting Costs to Growing Market Share

by R. Eric Reidenbach
Hardcover - April 2009
List price: $40.00

Value Above Cost: Driving Superior Financial Performance With CVA, the Most Important Metric You've Never Used

Value Above Cost: Driving Superior Financial Performance With CVA, the Most Important Metric You've Never Used

by Donald E. Sexton
Hardcover - April 2009
List price: $39.99

Marketing Planning and Strategy

Marketing Planning and Strategy

by Subhash C. Jain, George T. Haley
Hardcover - March 2009
List price: $127.95

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

by Calvin Jones, Damian Ryan
Hardcover - February 2009
List price: $39.95

Marketing Management: A Strategic Decision-making Approach

Marketing Management: A Strategic Decision-making Approach

by Orville C. Walker, John W. Mullins
Paperback - February 2009
List price: $165.10

Marketing Planning By Design: Systematic Planning for Successful Marketing Planning

Marketing Planning By Design: Systematic Planning for Successful Marketing Planning

by Ralf Strauss
Hardcover - February 2009
List price: $70.00

Marketing Kit for Dummies

Marketing Kit for Dummies

by Alexander Hiam
Other - February 2009
List price: $29.99

Marketing Kit for Dummies

Marketing Kit for Dummies

by Alexander Hiam
Other - January 2009
List price: $29.99

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Len Lodish, Shellye Archambeau, Howard L. Morgan
Paperback - January 2009
List price: $34.99

Marketing Management

Marketing Management

by Mark W. Johnston, Greg W. Marshall
Hardcover - January 2009
List price: $188.15

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

by Peter Doyle
Hardcover - December 2008
List price: $74.60

The Four Pillars of Profit- Driven Marketing: How to Maximize Creativity, Accountability, and ROI

The Four Pillars of Profit- Driven Marketing: How to Maximize Creativity, Accountability, and ROI

by Theodore Kinni, Leslie Moeller, Edward C. Landry
Hardcover - December 2008
List price: $34.95

The Entrepreneur's Guide to Marketing

The Entrepreneur's Guide to Marketing

by Robert F. Everett
Hardcover - November 2008
List price: $39.95

Prove It Before You Promote It: How to Take the Guesswork Out of Marketing

Prove It Before You Promote It: How to Take the Guesswork Out of Marketing

by Steve Cuno
Hardcover - November 2008
List price: $24.95

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