Rich's department store holds a special place in our history. This loving look at the history of the store by the late author and Atlanta Constitution journalist is a little dated (written in 1967) yet interesting to those who recall the glory days of the Rich's Great Tree on top of the Crystal Bridge. Some good leadership lessons in customer service here as well, as Rich's was the leader in that era in its heyday. This book is hard to buy as it is out of print; I checked out the only copy the Cobb County Library system had, and it's pretty beat up. The cover shows the Christmas tree, but don't be fooled: the info on the Great Tree only takes up a few pages at the end. The majority is about its beginnings after the turn of the 20th century and its legendary customer service, which is sadly missing in practically every department store today.
Excellent book in excellent condition
By Amazon Customer on Mar 20, 2010
The book arrived very quickly and was very carefully packaged. Inside the book is a collection of great stories about a great store that should still be around. I'd like to add one more story about the loyalty of the Rich's customer: Many of Rich's patrons continued to shop at their favorite store even after Terry Lundgren ripped the name off the building and replaced it with macy's. However, one particular customer wrote out her check at the register to Rich's. The lady behind the counter reminded her that the store was now called macy's. She replied, "If you want my business, you'll take this check. You can call this store what you want, but it will ALWAYS be Rich's to me."
What a wonderful story
By Emmdee on Jun 01, 2009
I confess that I had an "in" on this book. My family started Rich's and so many of the characters I am very familiar with! Thanks for such a beautiful book!
By E. Kasper on Dec 27, 2013
This was a gift so I cannot rate it. However, the book is out of print and the price is very high. You have to be quite a nostalgic Rich's customer to want to buy and read this.
Dear Store was great! Have so many memories of Rich's in downtown ...
By Betty Doss on Sep 12, 2014
Dear Store was great! Have so many memories of Rich's in downtown Atlanta and also Perimeter Mall. For thirty years I roamed rich's store floors. Ate in the Magnolia Room, and loved the women that helped me also at the stocking dept.
By Ann Taylor on Oct 08, 2014
Great rendering of iconic store
Wonderful glimpse of Atlanta history
By Trish on Nov 13, 2004
Out of print but well worth finding used. A great look at the history of Rich's department store chain of Atlanta (and other southern cities). If you've ever ridden the Pink Pig, eaten at the Magnolia Room, or seen the lighting of the Great Tree, you will love this book. Folksy writing style with nostalgic black and white photos.
Happy with my book!
By Grace M. Benefield on Jun 20, 2010
Very happy with my order from Amazon, a book that is now out of print called "Dear Store", author Celestine Sibley. Super fast service, book in excellent condition, I WILL be ordering again.