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Cengage Learning
2.0 pounds
11.0 inches
9.0 inches

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Business & Money > Marketing & Sales

Business & Money > Marketing & Sales > Marketing

Product Description

Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle.

Customer Book Reviews



The information is good but my main complaint is with the book itself. Some have liked the colorful "magazine" style it is in but I think it is just annoying. Every page has tons of color, fonts, pictures, weird distracting things everywhere. I feel like they could have cut the price of the book if they didn't fill it with so much unnecessary junk. There are full page "advertisements" telling you to like their facebook page or their company. It's ridiculous! A marketing book completely full of their own marketing yep. The "flash cards" at the end are full page notes of the reading and really helpful. In hindsight you really only need those couple pages in the back of the book. The rest of the book is created by some graphic designer on crack.



I ordered 'used' and I got completely new book which was really nice. I bought same used as my friend (from different place) and he was really jealous that he paid $20 more than I did. It came just on time!

Just what i needed


Even with the student version it comes with what I needed in order to update my previous version purchased. Pretty good

Mktg for University


Excellent college guide and reference book for college or university. Texts are easy to read and comprehend. Additional online help was good.



Very great textbook, as far as textbooks go. The price is great too, a little bit cheaper for me instead of going to the local university book store. Has many pictures and easy to read text. I also have a test bank for this book if anyone is interested - contains T/F, multiple choice and case studies. This along with the text is guaranteed to help you succeed. Email me for a cheap price, $10

this textbook is fhe only one is fine


This was the only textbook of three that I received but the others two I never got them and I just got refund from .the law one but no for the sexuality one

great condition


I had to have this book for my college class. This book was just as described and what I needed for my class.

For Marketing class


I had to get this book because it was required for my marketing class. Great reference and study book for class.



College book, it is easy to read and easy to understand the writer. I gives lots of examples. It is one of my best classes.

Excellent Deal


It was more than I expected. I expected a book to come with all this wear and tear and to my amazement, this book was in a very good condition. I will definitely purchase again.

Videos Need to be Redone


I used MKTG by Lamb, Hair, and McDaniel for a course on Marketing at Northeastern University. The book itself was fairly well written. There are clear examples, helpful visuals, and good details. The book goes into how marketing works for services and non-profits as its own section, for example, so that people in those fields can get helpful tips on how to best pursue their potential customers. Examples are given of ads which work and don't work, and discussions delve into how marketing can vary across different cultures. The book comes with a robust online set of tools, including videos. For my class we were assigned both the chapters to read as well as the online videos to watch. This is where I have my caveat. The subtitles on the videos were *horrible*. In many cases they were wrong, and in some cases they were so wrong that they changed the meaning of the sentence. It doesn't seem like even a cursory look was made over what the subtitles were saying. And that only made it that much more annoying that the videos were generally promotions for the companies they were covering. They weren't "good and bad marketing in situation X" types of videos. Rather, they were glowing praises for company X, Y, and Z, about how fantastic they were, and how they were marketing geniuses. Going through that once was bad enough, but the videos kept covering the same companies over and over again as the chapters rolled on. It got to be a bit much. I'll give the book praise for doing its job well. However, whoever was in charge of the videos needs to give them a complete overhaul. Rating: 4/5 I purchased this book with my own funds in order to take my class.

great read...


You won't be disappointed, I think this is the best series of text books. Very easy to understand and grasp the subject matter. If you need it for a class, like I did , you will love it. If you just need something to brush up on your skills, choose this.

Must read!!


Very good intro book on marketing. Strong chapters on Planning, Ethics, and Decision making. Learned a great deal that will help me in my own business decisions. Well worth the cost for anyone wanting to improve their business.

Just what I was in the market for!


I needed a book for my college coarse and this purchase was so much cheaper than going through my college. Great book with a great price.

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Book Summary: The title of this book is MKTG6 and it was written by Charles W. Lamb, Joe F. Hair, Carl McDaniel. This particular edition is in a Paperback format. This books publish date is Mar 02, 2012 and it has a suggested retail price of $64.95. It was published by Cengage Learning and has a total of 416 pages in the book. The 10 digit ISBN is 1133190111 and the 13 digit ISBN is 9781133190110. To buy this book at the lowest price, Click Here.