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Cengage Learning
2.0 pounds
11.0 inches
8.0 inches

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Business & Money > Marketing & Sales > Marketing

Business & Finance > Marketing

Product Description

Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle.

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Just what i needed

By Nasa on Apr 18, 2014

Even with the student version it comes with what I needed in order to update my previous version purchased. Pretty good

For Marketing class

By David on Oct 10, 2013

I had to get this book because it was required for my marketing class. Great reference and study book for class.

Excellent Deal

By Abigail on Aug 09, 2013

It was more than I expected. I expected a book to come with all this wear and tear and to my amazement, this book was in a very good condition. I will definitely purchase again.


By Mei May on Apr 30, 2014

I ordered 'used' and I got completely new book which was really nice. I bought same used as my friend (from different place) and he was really jealous that he paid $20 more than I did. It came just on time!

this textbook is fhe only one is fine

By Johanan on Mar 12, 2014

This was the only textbook of three that I received but the others two I never got them and I just got refund from .the law one but no for the sexuality one


By Richie Cozier on Mar 18, 2014

Very great textbook, as far as textbooks go. The price is great too, a little bit cheaper for me instead of going to the local university book store. Has many pictures and easy to read text. I also have a test bank for this book if anyone is interested - contains T/F, multiple choice and case studies. This along with the text is guaranteed to help you succeed. Email me for a cheap price, $10


By Lagrieta Holloway on Oct 08, 2013

College book, it is easy to read and easy to understand the writer. I gives lots of examples. It is one of my best classes.

great condition

By Courtney P. on Dec 17, 2013

I had to have this book for my college class. This book was just as described and what I needed for my class.

Mktg for University

By Margaret Phillips on Apr 06, 2014

Excellent college guide and reference book for college or university. Texts are easy to read and comprehend. Additional online help was good.


By Cake on Mar 26, 2013

The information is good but my main complaint is with the book itself. Some have liked the colorful "magazine" style it is in but I think it is just annoying. Every page has tons of color, fonts, pictures, weird distracting things everywhere. I feel like they could have cut the price of the book if they didn't fill it with so much unnecessary junk. There are full page "advertisements" telling you to like their facebook page or their company. It's ridiculous! A marketing book completely full of their own marketing yep. The "flash cards" at the end are full page notes of the reading and really helpful. In hindsight you really only need those couple pages in the back of the book. The rest of the book is created by some graphic designer on crack.

Book Details Summary: The title of this book is MKTG6 and it was written by Charles W. Lamb, Joe F. Hair, Carl McDaniel. This particular edition is in a Paperback format. This books publish date is Mar 02, 2012 and it has a suggested retail price of $64.95. It was published by Cengage Learning and has a total of 416 pages in the book . The 10 digit ISBN is 1133190111 and the 13 digit ISBN is 9781133190110. To buy this book at the lowest price, Click Here.