Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle.
By Cake on Mar 26, 2013
The information is good but my main complaint is with the book itself. Some have liked the colorful "magazine" style it is in but I think it is just annoying. Every page has tons of color, fonts, pictures, weird distracting things everywhere. I feel like they could have cut the price of the book if they didn't fill it with so much unnecessary junk. There are full page "advertisements" telling you to like their facebook page or their company. It's ridiculous! A marketing book completely full of their own marketing yep. The "flash cards" at the end are full page notes of the reading and really helpful. In hindsight you really only need those couple pages in the back of the book. The rest of the book is created by some graphic designer on crack.
By Mei May on Apr 30, 2014
I ordered 'used' and I got completely new book which was really nice. I bought same used as my friend (from different place) and he was really jealous that he paid $20 more than I did. It came just on time!
Just what i needed
By Nasa on Apr 18, 2014
Even with the student version it comes with what I needed in order to update my previous version purchased. Pretty good
Mktg for University
By Margaret Phillips on Apr 06, 2014
Excellent college guide and reference book for college or university. Texts are easy to read and comprehend. Additional online help was good.
By Richie Cozier on Mar 18, 2014
Very great textbook, as far as textbooks go. The price is great too, a little bit cheaper for me instead of going to the local university book store. Has many pictures and easy to read text. I also have a test bank for this book if anyone is interested - contains T/F, multiple choice and case studies. This along with the text is guaranteed to help you succeed. Email me firstname.lastname@example.org for a cheap price, $10
this textbook is fhe only one is fine
By Johanan on Mar 12, 2014
This was the only textbook of three that I received but the others two I never got them and I just got refund from .the law one but no for the sexuality one
By Courtney P. on Dec 17, 2013
I had to have this book for my college class. This book was just as described and what I needed for my class.
For Marketing class
By David on Oct 10, 2013
I had to get this book because it was required for my marketing class. Great reference and study book for class.
By Lagrieta Holloway on Oct 08, 2013
College book, it is easy to read and easy to understand the writer. I gives lots of examples. It is one of my best classes.
By Abigail on Aug 09, 2013
It was more than I expected. I expected a book to come with all this wear and tear and to my amazement, this book was in a very good condition. I will definitely purchase again.