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About This Book:
Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle.
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Business & Economics > Marketing / General
Book Details Summary:
The title of this book is MKTG6
and it was written by Charles W. Lamb
, Joseph F. Hair
, Carl McDaniel
. This particular edition is in a Mixed media product format. This books publish date is March 2, 2012 and it has a suggested retail price of $64.95. It was published by South-Western Pub and has a total of 400 pages in the book. The 10 digit ISBN is 1133190111 and the 13 digit ISBN is 9781133190110. To buy this book at the lowest price, Click Here
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