Book Details for MKTG6


Author:  , ,
Format:  Mixed media product
Publish Date: 
ISBN-10:  1133190111
ISBN-13:  9781133190110
List Price:  $64.95
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About This Book:

Title: MKTG6

Book Description

Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle.

Author:Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Language: English
Pages: 400
Publisher: South-Western Pub
Weight:2.3 Pounds
Length:10.8 Inches
Width:8.8 Inches
Height:1 Inches

Click on this books subject categories to see related titles:
Business & Economics > Marketing / General

Book Details Summary: The title of this book is MKTG6 and it was written by Charles W. Lamb, Joseph F. Hair, Carl McDaniel. This particular edition is in a Mixed media product format. This books publish date is March 2, 2012 and it has a suggested retail price of $64.95. It was published by South-Western Pub and has a total of 400 pages in the book. The 10 digit ISBN is 1133190111 and the 13 digit ISBN is 9781133190110. To buy this book at the lowest price, Click Here.

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