Marketing Management and Strategy: An African Casebook
About This Book:
Title: Marketing Management and Strategy: An African Casebook
Book DescriptionThis book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa.
By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken.
The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.
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Business & Economics > International / Marketing
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Book Details Summary: The title of this book is Marketing Management and Strategy and it was written by George Tesar (Editor), John Kuada (Editor). This particular edition is in a Hardcover format and is also available in this version as a Paperback. This books publish date is March 29, 2013 and it has a suggested retail price of $155.00. It was published by Routledge and has a total of 257 pages in the book. The 10 digit ISBN is 041578333X and the 13 digit ISBN is 9780415783330. To buy this book at the lowest price, Click Here.