Mass Media in a Changing World

Mass Media in a Changing World
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McGraw-Hill Humanities/Social Sciences/Languages
11.0 inches
9.0 inches

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Politics & Social Sciences > Social Sciences


Product Description

Mass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media.

Customer Book Reviews

Great Text!


I thought I knew all I needed to know about media before, but this book taught me so much more. Recommended for anyone pursuing a career in Mass Media/Communications.

As promised. A textbook.


Clean and neat. Just as described. The text itself is a little ADD in style. I find I have to really make sure I haven't missed anything. There are lots of sidebars and content in boxes and things like that.

Great book!!!


I have never reviewed a textbook before, but this is the exception. Everyone in my online class was saying how interesting and excellent this book is -- and, it is! Informative, but entertaining as well.

received quickly


This book was for my daughter in college. Received the book very quickly and was just as advertised. Also, less expensive than purchasing through her college bookstore.

School Book


I would rather buy here my texts books than anywhere else. I like the price, but don't always like the material inside the book.

Perfect book


I had never rented a book online, that was an e-book from Amazon and it was wonderful and convenient. I definitely will do it again.



beware. if you rent a book through this seller, be careful. they took $200 from me and the book was used! a new is only $87. Amazon is not fare. they're the ones who actually took my money and is being very shady about it. don't do business with Apex people, unless u wanna be ripped off and played with!



hardly used with minimal highlighting in it. The binding of book was a little worn but it worked just the same as a new one.



This ebook can only be accessed on ONE computer which doesn't make any sense seeing how I paid quite a bit of money for it, so I should be able to access it from anywhere. Also the content in the book is barely useful. Tired of buying books for college because it is a waste of my money.

LOVE having a Kindle version of my textbook


LOVE having a Kindle version of my textbook. I only hope every one of books is available on Kindle from now on!

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Book Summary: The title of this book is Mass Media in a Changing World and it was written by George Rodman. This particular edition is in a Paperback format. This books publish date is Feb 03, 2011 and it has a suggested retail price of $97.16. It was published by McGraw-Hill Humanities/Social Sciences/Languages and has a total of 528 pages in the book. The 10 digit ISBN is 007351201X and the 13 digit ISBN is 9780073512013. To buy this book at the lowest price, Click Here.