Mass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media.
By Tee on Dec 18, 2013
I thought I knew all I needed to know about media before, but this book taught me so much more. Recommended for anyone pursuing a career in Mass Media/Communications.
As promised. A textbook.
By Adam Graham on Oct 27, 2013
Clean and neat. Just as described. The text itself is a little ADD in style. I find I have to really make sure I haven't missed anything. There are lots of sidebars and content in boxes and things like that.
By Anna G. Wright on Aug 09, 2014
I have never reviewed a textbook before, but this is the exception. Everyone in my online class was saying how interesting and excellent this book is -- and, it is! Informative, but entertaining as well.
By Lynn on Feb 11, 2012
This book was for my daughter in college. Received the book very quickly and was just as advertised. Also, less expensive than purchasing through her college bookstore.
By Felix E. Benitez on Oct 16, 2013
I would rather buy here my texts books than anywhere else. I like the price, but don't always like the material inside the book.
By Paloma Serna on Aug 28, 2013
I had never rented a book online, that was an e-book from Amazon and it was wonderful and convenient. I definitely will do it again.
By Demi on Aug 06, 2013
beware. if you rent a book through this seller, be careful. they took $200 from me and the book was used! a new is only $87. Amazon is not fare. they're the ones who actually took my money and is being very shady about it. don't do business with Apex people, unless u wanna be ripped off and played with!
By Ktikkanen on Jan 28, 2013
hardly used with minimal highlighting in it. The binding of book was a little worn but it worked just the same as a new one.