Book Details for Mass Media in a Changing World: History - Industry -controversy

Mass Media in a Changing World: History - Industry -controversy

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Format:  Paperback
Publish Date: 
ISBN-10:  007351201X
ISBN-13:  9780073512013
Edition:  4th
List Price:  $159.40
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Title: Mass Media in a Changing World: History - Industry -controversy


Publisher Notes

Mass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media.



Details
Author:George Rodman
Language: English
Pages: 498
Publisher: McGraw-Hill Humanities Social
Size
Weight:2.4 Pounds
Length:11.3 Inches
Width:8.8 Inches
Height:0.8 Inches

Click on this books subject categories to see related titles:
Performing Arts > Mass Media > Mass Media
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Social Science > Media Studies



Book Details Summary: The title of this book is Mass Media in a Changing World and it was written by George Rodman. This particular 4th edition is in a Paperback format. This books publish date is February 3, 2011 and it has a suggested retail price of $159.40. It was published by McGraw-Hill Humanities Social and has a total of 498 pages in the book. The 10 digit ISBN is 007351201X and the 13 digit ISBN is 9780073512013. To buy this book at the lowest price, Click Here.


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