Principles of Customer Relationship Management
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About This Book:
Title: Principles of Customer Relationship Management
The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.
Click on this books subject categories to see related titles:
Business & Economics > Customer Service
Business & Economics > Marketing / General
Book Details Summary:
The title of this book is Principles of Customer Relationship Management
and it was written by Roger J. Baran
, Daniel P. Strunk
, Robert J. Galka
. This particular edition is in a Hardcover format. This books publish date is March 29, 2007 and it has a suggested retail price of $245.95. It was published by South-Western Pub and has a total of 511 pages in the book. The 10 digit ISBN is 0324322380 and the 13 digit ISBN is 9780324322385. To buy this book at the lowest price, Click Here
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