Principles of Marketing
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Title: Principles of Marketing
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Business & economics > Marketing / general
Book Details Summary: The title of this book is Principles of Marketing and it was written by Philip Kotler, Gary Armstrong. This 14th edition of Principles of Marketing is in a Book format. This books publish date is January 28, 2011 and it has a suggested retail price of $159.13. It was published by Pearson College Div and has 613 pages in the book. The 10 digit ISBN is 0132167190 and the 13 digit ISBN is 9780132167192. For the most current lowest price, Click Here.