Sports Entrepreneurship: Theory and Practice
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Title: Sports Entrepreneurship: Theory and Practice
Book DescriptionSport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship from a global perspective. Editors Dorene Ciletti and Simon Chadwick have assembled a collection that provides insight into the integration of entrepreneurship and sport, building on often-distinct research from both fields, and exploring the innovation, risk-taking, and proactiveness that connect them. The 13 chapters examine the entrepreneurial nature of sport from numerous perspectives, including marketing, broadcasting, sponsorship, and social entrepreneurship and feature examples of organizations, associations, and sport-related products from the US, Australia, Europe, and India.
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Sports & Recreation > Business Aspects
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Book Details Summary: The title of this book is Sports Entrepreneurship and it was written by Dorene Ciletti (Editor), Simon Chadwick (Editor). This particular edition is in a Hardcover format and is also available in this version as a Paperback. This books publish date is March 30, 2012. It was published by Fitness Information Technology. The 10 digit ISBN is 1935412302 and the 13 digit ISBN is 9781935412304. To buy this book at the lowest price, Click Here.