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Jochen Wirtz

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10 Titles Showing 1 - 10
Services Marketing

Services Marketing

by Christopher H. Lovelock, Jochen Wirtz
Hardcover - January 2010
List price: $173.33
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Flying High in a Competitive Industry: Secrets of the World's Leading Airline

Flying High in a Competitive Industry: Secrets of the World's Leading Airline

by Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar
Hardcover - December 2008
List price: $29.95
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Essentials of Services Marketing

Essentials of Services Marketing

by Christopher H. Lovelock, Jochen Wirtz, Patricia Chew
Paperback - November 2008
List price: $140.00
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Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy

by Christopher H. Lovelock, Jochen Wirtz
Hardcover - September 2006
List price: $186.33
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Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines

Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines

Services Marketing in Asia: Managing People, Technology, and Strategy

Services Marketing in Asia: Managing People, Technology, and Strategy

by Christopher H. Lovelock, Jochen Wirtz
Book - January 2005
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Services Marketing in Asia: A Case Book

Services Marketing in Asia: A Case Book

by Christopher H. Lovelock, Jochen Wirtz
Book - January 2005
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Services Marketing: People, Technology, Strategy

Services Marketing: People, Technology, Strategy

by Christopher H. Lovelock, Jochen Wirtz
Hardcover - November 2003
List price: $154.67
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Services Marketing in Asia: Managing People, Technology, and Strategy

Services Marketing in Asia: Managing People, Technology, and Strategy

by Jochen Wirtz, Hean Tat Keh
Book - January 2002
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7 Faces of Singaporeans: Their Values, Aspirations, and Lifestyles

7 Faces of Singaporeans: Their Values, Aspirations, and Lifestyles

by Ah Keng Kau, Soo Jiuan Tan, Jochen Wirtz
Book - January 1998
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10 Titles Showing 1 - 10

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