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About This Book:

Title: Evaluating Press Coverage: A Practical Guide to Measurement and Cost Effectiveness

Details
Language:        English

Size
Length:        249 Pages


Book Details Summary: The title of this book is Evaluating Press Coverage: A Practical Guide to Measurement and Cost Effectiveness and it was written by David Phillips. This edition of Evaluating Press Coverage: A Practical Guide to Measurement and Cost Effectiveness is in a Paperback format. This books publish date is January 1992 and it has a suggested retail price of $. There are 249 pages in the book and it was published by Kogan Page. The 10 digit ISBN is 0749414952 and the 13 digit ISBN is 9780749414955. For the most current lowest price, Click Here.