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About This Book:

Title: Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales

Other Available Formats:
Hardcover, 1992

Details
Language:        English

Size
Length:        403 Pages
Weight:        2.3 Pounds
Height:         9.8 Inches
Width:          8 Inches
Thickness:    1.3 Inches


Publisher Notes
"Good business-to-business direct marketing is no accident. The second edition of Bob Bly's book helps direct marketers of all experience levels eliminate guesswork. This book belongs on the bookshelf of every direct marketer. Unlike other books, you'll be going back to this one so often it will never gather dust. Cookbooks are helpful, but the real value of Business to Business Direct Marketing is the wealth of experience that Bob Bly brings to each page. From high-level strategy to copywriting hints and tips, this edition is packed with gold nuggets of advice." -- Marc Russman Manager, Direct Marketing Skills Development IBM "The most successful business-to-business direct marketers always had an important edge over their competitors; they knew all the tools and techniques better than their competitors--and they knew how to use them. Bob Bly's new book levels the playing field. He discloses all the insider's secrets so every business-to-business direct marketer will have the marketing savvy--including hundreds of promotional ideas--needed to win in any business-to-business market every time." -- John Finn President Finn Corporation "A valuable addition to any business-to-business marketer's bookshelf." -- Cheryl Friedman Marketing Communications Coordinator BOC Gases

Book Details Summary: The title of this book is Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales and it was written by Robert W. Bly. This edition of Business to Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales is in a Hardcover format. This books publish date is March 1998 and it has a suggested retail price of $44.95. There are 403 pages in the book and it was published by Ntc Business Books. The 10 digit ISBN is 0844232432 and the 13 digit ISBN is 9780844232430. For the most current lowest price, Click Here.