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Click on this books subject categories to see related titles:
Subjects > Business & economics > General
Subjects > Literary criticism > Semiotics & theory > Semiotics
Subjects > Business & economics > Advertising & promotion > Advertising layout and typography
Subjects > Business & economics > Advertising & promotion > Advertising copy


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About This Book:

Title: Creating Effective Advertising: Using Semiotics

Details
Language:        English

Size
Weight:        2 Pounds
Height:         11.5 Inches
Width:          9 Inches
Thickness:    0.8 Inches


Book Details Summary: The title of this book is Creating Effective Advertising: Using Semiotics and it was written by Richard D. Zakia, Mihai Nadin. This edition of Creating Effective Advertising: Using Semiotics is in a Hardcover format. This books publish date is May 1994 and it has a suggested retail price of $39.95. There are pages in the book and it was published by Consultant Pr. The 10 digit ISBN is 0913069469 and the 13 digit ISBN is 9780913069462. For the most current lowest price, Click Here.