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Title: The Predictably Irrational

Synopsis
MIT professor Dan Ariely discerns patterns in our everyday behavior where the rest of us just see irrational fumbling. A behavioral economist, Dr. Ariely explains the curious "logic" behind our decision-making processes--which, he clearly shows, are often the result of a storm of emotional, social, and seemingly erroneous factors and factoring. He identifies the mistakes we make (and make again and again), and he explains why we do so. Ariely's examples are drawn from common experiences, such as overeating at a buffet or choosing a mate, and he backs up his insights with references to research. Selected by the New York Times Book Review as a Notable Book of 2008.

Details
Language:        English

Industry Reviews
"[A] sly and lucid book....[Ariely] is good-tempered company...and crystal clear about all he describes....PREDICTABLY IRRATIONAL is a far more revolutionary book than its unthreatening manner lets on."
(03/16/2008)


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Book Details Summary: The title of this book is The Predictably Irrational and it was written by Simon Jones (Narrator), Dan Ariely. This edition of The Predictably Irrational is in a Audio format. This books publish date is September 2009 and it has a suggested retail price of $14.99. There are pages in the book and it was published by Harperaudio. The 10 digit ISBN is 0061780324 and the 13 digit ISBN is 9780061780325. For the most current lowest price, Click Here.