The New Direct Marketing : How to Implement a Profit-Driven Database Marketing Strategy Author:  Rajeev Batra (Editor), David Shepard Format:  Hardcover Publish Date:  April 1999 Edition:  3rd ISBN-10:  0070580561 ISBN-13:  9780070580565 List Price:  $79.95

For the best price: or just Pages: 500 Publisher: McGraw-Hill Add this book to your wish list | View your wish list | Link to this book Click on this books subject categories to see related titles: Subjects : BUSINESS & ECONOMICS : Marketing / Direct Subjects : COMPUTERS : Database Management / General : Database management Subjects : COMPUTERS : Internet / General : Internet marketing Subjects : BUSINESS & ECONOMICS : Marketing / Direct : Direct marketing Subjects : BUSINESS & ECONOMICS : Marketing / General : Database marketing Add your own review! Book Details Summary: The title of this book is The New Direct Marketing : How to Implement a Profit-Driven Database Marketing Strategy and it was written by Rajeev Batra (Editor), David Shepard. This edition of The New Direct Marketing : How to Implement a Profit-Driven Database Marketing Strategy is in a Hardcover format. It is the 3rd edition. This books publish date is April 1999 and it has a suggested retail price of $79.95. There are 500 pages in the book and it was published by McGraw-Hill. The 10 digit ISBN is 0070580561 and the 13 digit ISBN is 9780070580565.