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Click on this books subject categories to see related titles:
Subjects > Business & economics > International / marketing
Subjects > Business & economics > Exports & imports > Export marketing
Subjects > Business & economics > International / general > International business enterprises



About This Book:

Title: International Marketing

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Details
Series:             McGraw-Hill/Irwin Series in Marketing
Language:        English

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Book Details Summary: The title of this book is International Marketing and it was written by Philip R. Cateora, John L. Graham. This edition of International Marketing is in a Hardcover format. This books publish date is February 2004 and it has a suggested retail price of $22.01. There are pages in the book and it was published by McGraw-Hill. The 10 digit ISBN is 0071111026 and the 13 digit ISBN is 9780071111027. For the most current lowest price, Click Here.