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Click on this books subject categories to see related titles:
Subjects > Business & economics > International / marketing
Subjects > Business & economics > Exports & imports > Export marketing
Subjects > Business & economics > International / general > International business enterprises



About This Book:

Title: International Marketing

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Details
Series:             McGraw-Hill/Irwin Series in Marketing
Language:        English

Size
Length:        694 Pages



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Book Details Summary: The title of this book is International Marketing and it was written by Philip R. Cateora, John L. Graham. This edition of International Marketing is in a Hardcover format. This books publish date is July 2002 and it has a suggested retail price of $10.01. There are 694 pages in the book and it was published by Irwin Professional Pub. The 10 digit ISBN is 0071123121 and the 13 digit ISBN is 9780071123129. For the most current lowest price, Click Here.