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Subjects > Business & economics > International / marketing
Subjects > Business & economics > Exports & imports > Export marketing
Subjects > Business & economics > International / general > International business enterprises



About This Book:

Title: International Marketing

Other Available Formats:
Book, 1975
Book, 1979
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Hardcover, 1986
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Hardcover, 1992
Paperback, 1995
Hardcover, 1995
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Hardcover, 2001
Hardcover, 2002
Hardcover, 2004
Hardcover, 2004
Hardcover, 2004
Hardcover, 2006
Hardcover, 2008

Details
Series:             McGraw-Hill/Irwin Series in Marketing
Language:        English

Size
Length:        694 Pages
Weight:        3.9 Pounds
Height:         11.3 Inches
Width:          8.8 Inches
Thickness:    1.3 Inches



Publisher Notes
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.



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Book Details Summary: The title of this book is International Marketing and it was written by Philip R. Cateora, John L. Graham. This edition of International Marketing is in a Hardcover format. This books publish date is August 2001 and it has a suggested retail price of $123.2. There are 694 pages in the book and it was published by McGraw-Hill College. The 10 digit ISBN is 0072398841 and the 13 digit ISBN is 9780072398847. For the most current lowest price, Click Here.