Strategic Marketing : Creating Competitive Advantage Author:  Douglas West, John Ford, Essam Ibrahim Format:  Paperback Publish Date:  June 2006 ISBN-10:  0199273987 ISBN-13:  9780199273980 List Price:  $74.00

For the best price: or just Pages: 552 Publisher: Oxford Univ Pr Add this book to your wish list | View your wish list | Link to this book Click on this books subject categories to see related titles: Subjects : BUSINESS & ECONOMICS : Marketing / General Subjects : Textbooks (Various Levels) Subjects : BUSINESS & ECONOMICS : Marketing / General : Marketing - Management Subjects : Marketing - Decision making Add your own review! Book Details Summary: The title of this book is Strategic Marketing : Creating Competitive Advantage and it was written by Douglas West, John Ford, Essam Ibrahim. This edition of Strategic Marketing : Creating Competitive Advantage is in a Paperback format. This books publish date is June 2006 and it has a suggested retail price of $74.00. There are 552 pages in the book and it was published by Oxford Univ Pr. The 10 digit ISBN is 0199273987 and the 13 digit ISBN is 9780199273980.