Cases in Marketing of Services : An International Collection Author:  Arthur Meidan, Luiz Moutinho Format:  Hardcover Publish Date:  June 1993 ISBN-10:  0201565056 ISBN-13:  9780201565058 List Price:  $36.00

For the best price: or just Pages: 304 Publisher: Addison-Wesley Add this book to your wish list | View your wish list | Link to this book Click on this books subject categories to see related titles: Subjects : BUSINESS & ECONOMICS : General Subjects : Financial services industry Subjects : Tourism - Marketing Subjects : MEDICAL : Administration : Medical care - Marketing Subjects : BUSINESS & ECONOMICS : Marketing / General : Marketing - Case studies Subjects : Service industries - Marketing Add your own review! Book Details Summary: The title of this book is Cases in Marketing of Services : An International Collection and it was written by Arthur Meidan, Luiz Moutinho. This edition of Cases in Marketing of Services : An International Collection is in a Hardcover format. This books publish date is June 1993 and it has a suggested retail price of $36.00. There are 304 pages in the book and it was published by Addison-Wesley. The 10 digit ISBN is 0201565056 and the 13 digit ISBN is 9780201565058.