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Click on this books subject categories to see related titles:
Subjects > Business & economics > International / marketing
Subjects > Business & economics > Exports & imports > Export marketing
Subjects > Business & economics > International / general > International business enterprises



About This Book:

Title: International Marketing

Other Available Formats:
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Details
Language:        English

Size
Length:        721 Pages
Weight:        4.2 Pounds
Height:         11.8 Inches
Width:          8.8 Inches
Thickness:    1.3 Inches



Publisher Notes
International Marketing by Cateora is the market leader and through many editions set the standard by which other international texts are measured. This course covers both the marketing of consumer and industrial products/services in global markets. This book will remain a market leader by staying on top of the vast number of changes occurring in global markets.



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Book Details Summary: The title of this book is International Marketing and it was written by Philip R. Cateora, John L. Graham. This edition of International Marketing is in a Hardcover format. This books publish date is October 1998 and it has a suggested retail price of $107.6. There are 721 pages in the book and it was published by McGraw-Hill College. The 10 digit ISBN is 0256259828 and the 13 digit ISBN is 9780256259827. For the most current lowest price, Click Here.