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About This Book:

Title: The Tipping Point: How Little Things Can Make a Big Difference

Other Available Formats:
Hardcover, 2000
Audio Cassette, 2000
Hardcover, 2000
Paperback, 2001
Hardcover, 2003
Compact Disc, 2005

Synopsis
Malcolm Gladwell's highly imaginative pop treatise on the flow of goods and ideas in society reached a tipping point of its own, spending many weeks on the New York Times best-seller list , and then appearing for weeks on both lists following its paperback publication.

Proposing a contagion model, in which things spread through the population like viruses, Gladwell examines a range of phenomena--the sudden and unexpected popularity of Hush Puppies in the fashion world, the decline in the crime rate in New York City, how a book (THE YA-YA SISTERHOOD) became a bestseller out of the blue, a spike in youth suicide rates in Malaysia--teasing out the cause and logic, and showing how they all had a "tipping point" and how they illustrate one of three basic principles. He cites sometimes arcanely sourced studies to support his theories, and along the way has popularized terms such as "word-of-mouth marketing" and "stickiness." THE TIPPING POINT has changed the way we look at and talk about "stuff," and Gladwell's ideas have energized fields such as business, marketing, education, and sociology.

Details
Language:        English

Size
Length:        301 Pages
Weight:        0.7 Pounds
Height:         8.3 Inches
Width:          5.5 Inches
Thickness:    0.8 Inches



Publisher Notes
Reveals how focused advertising and promotion to the "right" people can be much more effective than nationwide campaigns to the most people. Reprint.



Industry Reviews
"A lively, timely and engaging study....THE TIPPING POINT is worth reading just for what it tells us about how we try to make sense out of the world."
(03/05/2000)
"Gladwell's wide-ranging research has led him to believe that all trends...follow certain laws, which he delineates with skill and a palpable sense of excitement."
(Summer 2000)


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Book Details Summary: The title of this book is The Tipping Point: How Little Things Can Make a Big Difference and it was written by Malcolm Gladwell. This edition of The Tipping Point: How Little Things Can Make a Big Difference is in a Paperback format. This books publish date is January 2002 and it has a suggested retail price of $15.99. There are 301 pages in the book and it was published by Back Bay Books. The 10 digit ISBN is 0316346624 and the 13 digit ISBN is 9780316346627. For the most current lowest price, Click Here.