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Subjects > Business & economics > Consumer behavior
Subjects > Business & economics > Marketing / general > Marketing research
Subjects > Business & economics > Consumer behavior > Consumer behavior
Subjects > Business & economics > Economics / general > Consumption (economics)



About This Book:

Title: Consumer Behaviour: A European Perspective

Details
Language:        English

Size
Length:        619 Pages
Weight:        2.4 Pounds
Height:         9.3 Inches
Width:          6.3 Inches
Thickness:    1.5 Inches



Publisher Notes
Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on:
* financial behaviour

* welfare, wellbeing and property

* families and household production

* consumption and the environment

* shopping behaviour.
The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products. Consumer Behaviour is ideal for both undergraduate and postgraduate students. It will also benefit non-European students who need to gain a wider understanding of consumer behaviour. Marketers, market researchers, public relations officers and government officials dealing with consumer policy will also find it extremely useful.



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Book Details Summary: The title of this book is Consumer Behaviour: A European Perspective and it was written by Gerrit Antonides, W. Fred Van Raaij, W. Fred Van Raaij. This edition of Consumer Behaviour: A European Perspective is in a Paperback format. This books publish date is July 1999 and it has a suggested retail price of $83.95. There are 619 pages in the book and it was published by John Wiley & Sons Inc. The 10 digit ISBN is 0471975133 and the 13 digit ISBN is 9780471975137. For the most current lowest price, Click Here.