Strategic Marketing for Health Care Organizations : Building a Customer-Driven Health System Author:  Philip Kotler, Joel Shalowitz, Robert J. Stevens Format:  Hardcover Publish Date:  May 2008 ISBN-10:  0787984965 ISBN-13:  9780787984960 List Price:  $85.00

For the best price: or just Pages: 556 Publisher: Jossey-Bass Inc Pub Add this book to your wish list | View your wish list | Link to this book Click on this books subject categories to see related titles: Subjects : MEDICAL : Health Care Delivery Subjects : MEDICAL : Hospital Administration & Care Subjects : MEDICAL : Public Health Subjects : Textbooks (Various Levels) Add your own review! Book Details Summary: The title of this book is Strategic Marketing for Health Care Organizations : Building a Customer-Driven Health System and it was written by Philip Kotler, Joel Shalowitz, Robert J. Stevens. This edition of Strategic Marketing for Health Care Organizations : Building a Customer-Driven Health System is in a Hardcover format. This books publish date is May 2008 and it has a suggested retail price of $85.00. There are 556 pages in the book and it was published by Jossey-Bass Inc Pub. The 10 digit ISBN is 0787984965 and the 13 digit ISBN is 9780787984960.