Changing the Course of Marketing : Alternative Paradigms for Widening Marketing Theory Author:  Nikhilesh Dholakia, J. Arndt Format:  Hardcover Publish Date:  March 1986 ISBN-10:  0892326271 ISBN-13:  9780892326273 List Price:  $82.50

For the best price: or just Publisher: Elsevier Science Ltd Add this book to your wish list | View your wish list | Link to this book Click on this books subject categories to see related titles: Subjects : BUSINESS & ECONOMICS : Marketing / General : Marketing research Subjects : SOCIAL SCIENCE : General : Paradigms (Social sciences) Add your own review! Book Details Summary: The title of this book is Changing the Course of Marketing : Alternative Paradigms for Widening Marketing Theory and it was written by Nikhilesh Dholakia, J. Arndt. This edition of Changing the Course of Marketing : Alternative Paradigms for Widening Marketing Theory is in a Hardcover format. This books publish date is March 1986 and it has a suggested retail price of $82.50. There are pages in the book and it was published by Elsevier Science Ltd. The 10 digit ISBN is 0892326271 and the 13 digit ISBN is 9780892326273.