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About This Book:

Title: Advertising Compliance Law: Handbook for Marketing Professionals and Their Counsel

Details
Language:        English

Size
Weight:        1.2 Pounds
Height:         9.8 Inches
Width:          6.5 Inches
Thickness:    1 Inches



Publisher Notes
This easy-to-read comprehensive guide provides readers with a thorough understanding of the practical impact of advertising restrictions. It offers an exhaustive analysis of hundreds of Federal Trade Commission cease-and-desist orders, National Advertising Division/National Advertising Review Board decisions, landmark federal and state court decisions, federal and state laws, rules and regulations, and advertising industry self-regulatory guidelines. The author addresses the various requirements of the FTC, FCC, NAD/NARB, and the network clearance departments. Major advertising compliance issues are discussed, including false, unfair, and deceptive advertising; advertising substantiation; comparative advertising; warranties; and commercial speech.



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Book Details Summary: The title of this book is Advertising Compliance Law: Handbook for Marketing Professionals and Their Counsel and it was written by John Lichtenberger. This edition of Advertising Compliance Law: Handbook for Marketing Professionals and Their Counsel is in a Hardcover format. This books publish date is September 1986 and it has a suggested retail price of $112.95. There are pages in the book and it was published by Quorum Books. The 10 digit ISBN is 0899301223 and the 13 digit ISBN is 9780899301228. For the most current lowest price, Click Here.