"Weir's book makes a significant,and very readable,contribution to the history of the whiskey industry..."--Business History Review
"Weir's detailed and carefully written study will remain the standard history for many years."--American Historical Review
Product Description
A thoroughly researched and definitive history of a major company in a major industry by the expert in the field. The author has penetrated the "tartan curtain" to uncover a great deal of new material on the Scotch whisky industry, such as DCL's organization of bootlegging during American prohibition. But as well as chronicling DCL's potable activities and the development of its chemical activities, he relates his findings to a wide range of issues of current interest in business history, such as diversification, acquisition, and size.
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