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Luxury Online: Styles, Strategies, Systems
 
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Luxury Online: Styles, Strategies, Systems (Hardcover)

by Uche Okonkwo (Author)

List Price: $49.95
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This title will be released on May 26, 2009.
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Editorial Reviews

Review
"'Luxury Fashion Branding is a groundbreaking text addressing the business of luxury fashion from a strategic viewpoint..' - Fibre 2 Fashion"

Product Description
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The authors provide a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.


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