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Editorial Reviews
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"'Luxury Fashion Branding is a groundbreaking text addressing the business of luxury fashion from a strategic viewpoint..' - Fibre 2 Fashion"
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"'Luxury Fashion Branding is a groundbreaking text addressing the business of luxury fashion from a strategic viewpoint..' - Fibre 2 Fashion"
Product Description
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The authors provide a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
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54% buy Luxury Fashion Branding: Trends, Tactics, Techniques  (6)$36.76 |
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