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Most professionals don't enjoy marketing. Even when they have a service they know will benefit the customer, they are reluctant to market it. In Rainmaking Presentations, author Joe Sommerville shows professionals that there is a marketing tool that positions professionals not as a salesperson, but as an advisor. It’s the tool that puts you in front of the economic buyer most often. Whatever you call it, speech, talk, address, lunch and learn, presentation, the scenario is the same. You have somewhere between fifteen minutes to an hour to be in front of a live audience and deliver your message--and to market yourself.
This book shows professionals how to:
- Organize presentations effectively
- Create persuasive marketing messages
- Communicate technical information
- Determine which professional presentations will deliver future business
- Increase the ROI on every presentation you deliver
Joseph Sommerville founded Peak Communication Performance in Singapore in 1997 and moved the company to Houston in 2001. 1,500 audiences from 25 countries have benefited from Joe's programs on topics such as designing powerful presentations, the language of influence and using speaking as a rainmaking tool. He serves on USA Today’s Entrepreneurs Advisory Panel. In addition to his regular column for New Business Today, he has been featured as an expert on communication in numerous trade and professional journals and appeared on CNBC’s Smart Money Program. He lives in Houston, Texas.
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