Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.

Quantity:

More Buying Choices

20 used & new from $0.01

Have one to sell?

Share with Friends

Share your own customer images

Search inside this book

Please tell the publisher: I�d like to read this book on Kindle Don�t have a Kindle? Get yours here.

30-Second Politics: Political Advertising in the Eighties (Paperback)

by Montague Kern (Author) "In North Carolina a pregnant woman appears on the television screen, pats her very large abdomen, and announces that she cares about human life and..." (more)
Key Phrases: talking head ads, integrating polling, hope ads, North Carolina, Ronald Reagan, New York (more...)

No customer reviews yet. Be the first.

List Price:	$35.00
Price:	$35.00 & this item ships for FREE with Super Saver Shipping. Details

Upgrade this book for $6.79 more, and you can read, search, and annotate every page online. See details

Usually ships within 2 to 4 weeks.
Ships from and sold by Amazon.com. Gift-wrap available.

Ordering for Christmas? This item will arrive after December 24. For delivery after the 24th, this item is eligible for FREE Super Saver Shipping on orders over $25. Need a last-minute gift? Send an Amazon.com gift card.

4 new from $6.00 16 used from $0.01

Also Available in:	List Price:	Our Price:	Other Offers:
Hardcover	$51.95	$51.95	6 used & new from $0.27

Customers Who Bought This Item Also Bought

In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)

by John G. Geer

(2) $18.90

The Political Brain: The Role of Emotion in Deciding the Fate of the Nation

by Drew Westen