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Editorial Reviews
From Publishers Weekly
Bob Macallan, age 35, has built his magazine Elixir from the ground up. So when American Communications offers him $10 million for the business, he thinks he has hit the jackpot. There's only one catch: Bob has to stay on for a year and keep the magazine profitable; if he doesn't, he'll lose everything. Naturally, as soon as he makes this deal with the devil, all hell breaks loose. Although this blustering novel apparently aspires to be the I Can Get It for You Wholesale of the magazine trade, it's a surprisingly tame read, with a protagonist so haunted by his father's past failures and intimidated by the woman of his fantasies that he seems disagreeably meek. However, the details of big-city media life are exactly right: the power lunches, expense-account hookers and corporate end-arounds are all presented clearly and accurately, if without any real sense of conflict. Anyone interested in the business side of the magazine world will be intrigued by Kaplan's views--as the author of The Big Time: How Success Really Works and creative director of a New York City advertising agency, he obviously knows whereof he speaks. Literary Guild selection.
Copyright 1993 Reed Business Information, Inc.
From Library Journal
Bob Macallan is offered $10 million for a medical magazine, Elixir , that he founded and built into the most successful publication in its field. Half of that amount, however, is contingent upon his staying on and keeping the business profitable for another year. When several conspiring forces from both inside and outside his organization set about ruining him personally and/or professionally, the high-minded protagonist finds his high-stakes challenge becoming more difficult than he ever imagined. The premise is far-fetched, but the author ( The Big Time , LJ 10/1/82), who works in advertising, has concocted an entertaining behind-the-scenes story with interesting characters behaving credibly in a fascinating workplace. Recommended for public libraries. Literary Guild selection-- Will Hepfer, SUNY at Buffalo Libs.
Copyright 1993 Reed Business Information, Inc.
See all Editorial Reviews
Bob Macallan, age 35, has built his magazine Elixir from the ground up. So when American Communications offers him $10 million for the business, he thinks he has hit the jackpot. There's only one catch: Bob has to stay on for a year and keep the magazine profitable; if he doesn't, he'll lose everything. Naturally, as soon as he makes this deal with the devil, all hell breaks loose. Although this blustering novel apparently aspires to be the I Can Get It for You Wholesale of the magazine trade, it's a surprisingly tame read, with a protagonist so haunted by his father's past failures and intimidated by the woman of his fantasies that he seems disagreeably meek. However, the details of big-city media life are exactly right: the power lunches, expense-account hookers and corporate end-arounds are all presented clearly and accurately, if without any real sense of conflict. Anyone interested in the business side of the magazine world will be intrigued by Kaplan's views--as the author of The Big Time: How Success Really Works and creative director of a New York City advertising agency, he obviously knows whereof he speaks. Literary Guild selection.
Copyright 1993 Reed Business Information, Inc.
From Library Journal
Bob Macallan is offered $10 million for a medical magazine, Elixir , that he founded and built into the most successful publication in its field. Half of that amount, however, is contingent upon his staying on and keeping the business profitable for another year. When several conspiring forces from both inside and outside his organization set about ruining him personally and/or professionally, the high-minded protagonist finds his high-stakes challenge becoming more difficult than he ever imagined. The premise is far-fetched, but the author ( The Big Time , LJ 10/1/82), who works in advertising, has concocted an entertaining behind-the-scenes story with interesting characters behaving credibly in a fascinating workplace. Recommended for public libraries. Literary Guild selection-- Will Hepfer, SUNY at Buffalo Libs.
Copyright 1993 Reed Business Information, Inc.
See all Editorial Reviews
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