The text is well organized, objectives are laid out in a manner that is easy for students to follow, and the graphs and illustrations help illustrate points judiciously, rather than just as filler. Information is relevant and the writing is at an appropriate level.
The material is well written and presented to the reader. I like the word list for each chapter, the end of the chapter activities, and the chapter organization.
Product Description
Agribusiness: Fundamentals and Applications, second edition, is essential for anyone interested in or entering the agricultural industry. It includes chapters on the agricultural input and output sectors within the agricultural industry. Basic principles of commodity marketing, international agriculture marketing and food and fiber processing channels are some of the topics explored in detail. Basic agricultural economic principles are discussed to assist the user to better manage an agribusiness, and explain how to start-up, run and manage your own agribusiness.
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