McGraw-Hill/Irwin Series in Marketing

Consumer Behavior: Building Marketing Strategy

by Del I. Hawkins, Roger J. Best, David L. Mothersbaugh
Book - January 2007

Fundamentals Of Selling: Customers For Life Through Service

by Charles Futrell
CD-ROM - January 2006

Marketing

by Roger A. Kerin (Editor), Eric N. Berkowitz, Steven W. Hartley
Hardcover - October 2005
List price: $129.95

ABC's of Relationship Selling Through Service

by Charles Futrell
Paperback - October 2005
List price: $112.90

Essentials of Marketing: A Global-managerial Approach

by E. Jerome McCarthy, William D. Perreault
Hardcover - June 2005
List price: $123.90

Contemporary Advertising

by W. Arens
Hardcover - April 2005
List price: $190.30

Global Marketing: Foreign Entry, Local Marketing, & Global Management

by Johny K. Johansson
Hardcover - April 2005
List price: $196.00

Basic Marketing: A Global Managerial Approach

by E. Jerome McCarthy, William D. Perreault
Hardcover - April 2005
List price: $124.06

ABC's of Relationship Selling

by Charles Futrell
Paperback - April 2005
List price: $84.37

Marketing Research

by Pamela S. Schindler, Donald R. Cooper
Hardcover - February 2005
List price: $130.00

Churchill/Ford/Walker's Sales Force Management

by Neil M. Ford, Orville C. Walker, Mark W. Johnston, Greg W. Marshall, Gilbert A. Churchill
Hardcover - January 2005
List price: $186.40

Relationship Selling and Sales Management

by Mark W. Johnston, Greg W. Marshall
CD-ROM - January 2005

ABC's of Relationship Selling Through Service

by Charles Futrell
Other - December 2004
List price: $141.65

Fundamentals Of Selling: Customers For Life Through Service

by Charles Futrell
Hardcover - December 2004
List price: $132.50

Product Management

by Russell S. Winer, Donald R. Lehmann
Hardcover - August 2004
List price: $178.25

Relationship Selling and Sales Management

by Irwin, McGraw-Hill, Mark W. Johnston, Greg W. Marshall
Hardcover - July 2004
List price: $112.50

Marketing: Principles & Perspectives

by William O. Bearden, Raymond W. Laforge, Thomas N. Ingram
Hardcover - June 2004
List price: $5.38

Consumer Behavior and Marketing Strategy

by Jerry C. Olson, J. Paul Peter
Hardcover - April 2004
List price: $55.01

Consumer Behavior and Marketing Strategy

by Jerry C. Olson, J. Paul Peter
Hardcover - April 2004
List price: $188.55

Marketing Management: Text and Cases

by V. Kasturi Rangan, John A. Quelch, Rajiv Lal
Hardcover - March 2004
List price: $159.75

International Marketing

by Philip R. Cateora, John L. Graham
Hardcover - February 2004
List price: $22.01

International Marketing

by Philip R. Cateora, John L. Graham
Hardcover - February 2004
List price: $96.74

Relationship Selling and Sales Management

by Mark W. Johnston, Greg W. Marshall
Hardcover - January 2004
List price: $130.65

Principles Of Advertising & Imc

by Tom Duncan
Hardcover - January 2004
List price: $22.01

Principles Of Advertising & Imc

by Tom Duncan
Hardcover - January 2004
List price: $55.01